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Why you should shop local.

Choosing to shop local instead of the larger chain stores has many benefits, some of which we are sure will surprise you. Here are some of the best reasons why you should choose your local independent business over a large, commercial supplier.



Local Economy

Local businesses are the backbone of our economy, the epitome of the UK high street and often tourist attractions. But what you may not know is that shopping at a local business, rather than a large chain, is actually better for the economy of your community. To ensure a strong and sustainable local economy foundation people need to buy locally. Research shows that £10 spent with a local independent shop means up to an additional £50 goes back into the local economy. This is simply because the nearby shop owners, who you are spending your money with, will then put that money back into your local community by going into local pubs and restaurants etc, thus circulating the money and allowing your community to thrive.


Local Jobs

Shopping with and investing in local businesses means you can have a very strong and positive effect on the health of the local jobs in your area. Small, local businesses are surprisingly the largest employer of jobs nationally and provide the most local jobs to communities. Not only this, but local employers are more likely to pay a higher average wage than their commercial chain counterparts. Helping to grow the number of jobs in your area makes for a better place to live and work which then creates a healthy economy for the community.


Local Personality

The fantastic thing about independent businesses is that they are run by people, not by boards, stockholders or algorithms. As they are run by local people you will usually find that the business/shops building is in keeping with aesthetic of the area, adding character to the community and a touch of warm, welcoming personality. This natural authenticity will always be more popular than a chain, no matter where in the country.


Local Experience

Although many chain businesses do have good customer service, you can’t beat the personal touch of a local owner who knows everyone in the neighbourhood. They can offer you a product that is suitable for you, your house and even your area. Building relationships between the local owner and the local customer goes further than just a purchase. It is also worth remembering that local shops stock an inventory based on their own customer’s choices rather than national fashion trends. This is so you can find what you want rather than finding what they want to sell you.


Local Environment

This one might surprise you, but choosing a local company over a chain can actually have a positive impact on the environment. This is because the majority of local companies are found on the high street and are within walking distance, rather than a drive away to the nearest large shopping centre. If more people chose to pop to the local high street rather than driving to the superstores, this would considerably reduce air pollution, reduce traffic and improve the quality of the nation’s high streets.


Local Individuality

In a world that is becoming increasingly dominated by chain stores, which have been designed to look the same, independent businesses bring much-needed originality and variety into communities. They can be a real breath of fresh air into an area populated by generic stores and companies.


Local Entrepreneurs

Through supporting your local businesses, you are actually helping to support local entrepreneurs who once may not have had a chance of getting their company started. Through more people choosing the smaller, local option over the larger chain businesses it is allowing more entrepreneurs to get their foot in the door, thus making for a very healthy economy.




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